One of the most useful tools in your marketing armoury is – your enemy.  And I don’t just mean your competitors, that almost anonymous bunch of companies who might nick some of your customers every now and again.  I mean your real enemy.  Liken it to a Derby match and you’ll see how it... »

Seems like a long time ago but it’s just over a week since our CIM and NECC presentation on Social Media and Social Networking for business held at Northumbria University’s fantastic new business school.  I promised to provide a copy of the slides so please find them on this link http://www.slideshare.net/MBLSolutions If anyone wants to have... »

I had a really interesting night last week at the Chartered Institute of Marketing and NECC evening.  I hope that my introduction to Social Networking for business hit the mark for those who were there. My pitch was intentionally balanced and it was clear from the questions at the end that there was still some... »

Over the years music performers have styled themselves to get noticed; David Bowie wore make-up, Adam and The Ants had an extravagant style and Lady Ga Ga in the charts today receives a cult following for her eccentric fashion choices, they have successfully done something different to get the attention they desire and gain... »

Last week I went fishing in Northumberland with my daughter.  We like to fish for trout and it was a spur of the moment thing so it was abouty 11.00 when we got there.  Too late for the fish to be feeding and we caught nothing. So on Saturday we decided to get up early... »

We’ve just launched a website for a cow genetics company, specialising in Red and White Holsteins.  That’s a first for us, so it makes us look back on the last two weeks and reflect on the amazing variation of sites we’ve developed in that time – a site for a Christmas Fair, complete with falling... »